Travel shopping is a strong consideration for millennials, with 63 per cent respondents in a recent Nielsen survey saying that their motivation for this helps them spend time in airports and 44 per cent claiming to be motivated to buy a gift at the airport. One-third of millennials view impulse buying and buying as a treat as primary purchase motivators.
<b>Statspeak:</b> Fly-buy
One-third of millennials view impulse buying and buying as a treat as primary purchase motivators
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