The only way to ensure that a more eco-friendly and sustainable lifestyle becomes mainstream is to back it up with quality products, believes Anu Tandon Vieira of Mumbai-based startup The Retyrement Plan. Here's a look at brands that espouse a sustainable lifestyle through products that stem from a strong design philosophy:
What the fish
After spending a few years building private jets as an engineer, when Solapur's Mayura Davda-Shah wanted to launch a sustainable fashion brand, she chose to do it with fish leather,