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Tata Finance Planning Rs 500cr Badla Foray

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Harkirat Singh at his farm in Jagraon, Punjab, has a truckload of potatoes to sell. Naturally, he'd like the best price for them. Does he simply haggle at the nearest mandi? Of course not. He's a modern farmer, after all, so he punches a number on his cellphone. His voice mail tells him that the Chandigarh mandi is the place to head.

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First Published: Nov 24 1999 | 12:00 AM IST

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