Tata Motors banks on new car platform

The carmaker is focusing on a fresh product line-up and smarter dealership network

Tata Motors’ share in the domestic passenger vehicles (PV) market has been declining significantly over the last five years. The carmaker’s share has declined to 5.2 per cent in 2017 from 13.1 per cent in 2011-12. Tata Motors’ top leadership attributes this weak performance to delays in new product launches as well as the organisation’s lack of adequate responsiveness to the competitive environment and an unsustainable cost structure. Embarking on a yet another “transformational” journey to get itself back in the game, Tata Motors’ focus this time around is on developing a fresh product line-up by developing new vehicle platforms.