The Ambassador's French rally

With Peugeot taking over, will the iconic brand find a second life?

The Indian Ambassador, once synonymous with the country and its people for its ability to navigate rugged and rough terrains and accommodate large-sized families is making a final bid for a new lease of life. As Peugeot takes the brand over from its original maker, Hindustan Motors (HM), many are hoping that the car will get a fresh shot on the road. 

Modelled on the Morris Oxford Series 3, the car ruled Indian roads for over three decades until a plethora of reasons and finally the small car revolutionary, Maruti Suzuki, finally drove it off the ledge. As people moved on