The Strategist Quiz (#250)

 

1. Which product is adorned with a diamond studded clip that resembles the knife from Alfred Hitchcock’s classic ‘Psycho’? 
    
2. The payment industry is witnessing a new revolution where mobile readers that plug into a cell phone’s head set jack are replacing traditional Electronic Data Capture (EDC) machines and the manual card imprinters. What is the industry nick name for manual card imprinters and EDCs? 
    
3. Who was responsible for the first noodles to be consumed in outer space and when did it happen? 
    
4. What is common to the brands Lonesome Pine, Laughing Gravy and Another Fine Mess? 
    
5. This company has a lot of firsts associated with it. It is known for its excellent engineering and began to invest more in innovation by setting up a unit called Magic labs. Its founder called himself the Chief Innovation wizard. For this company Brilliance is the key word. Name it. 
    
6. During the 1830s this person made a leap in lateral thinking by devising a machine that could stitch cloth with two threads from two separate sources. Being an altruistic Quaker he never pursued his invention because his daughter thought it would put seamstresses out of work. Needing to settle a debt with a friend, he conjured up another invention in three hours from bits of wire. Name him and the invention. 
    
7. This company was originally a small dental supply company purchased by its current CEO. Its product range has names like — “I am not really a waitress" and “You don't know Jacques.” Name the company and the business it is in? 
    
8. The founder of this company started his career in the late 1800s by adopting the open road and the life of a traveling salesman, peddling pianos, organs, and sewing machines off the back of a wagon. Later he sold stock in the Northern New York State Building and Loan Association. Name him. 
    
9. This TV show is one of the firsts in the business and was launched in August, 1948. Although the show looked unscripted, it relied on writers including a young Woody Allen. Name the show and state how it was a path breaker. 
    
10. Identify the brand and explain the significance of the logo. 
    

Ten all-correct entries will receive a copy of Jill Soloman and Aris Soloman’s Corporate Governance and Accountability published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: April 17, till 8 pm. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.