The Strategist Quiz (#283)

 

1. The name for this start-up brand was taken from a character in the song-poem composed by Roscoe Mitchell, an African American composer and Jazz instrumentalist. It was founded by 3 musicians from California, who sold freshly squeezed juice from the back of an old Volkswagen van. It was NASDAQ Company till it was bought by a global MNC. Name the founders, the brand and its current owner.
    
2. Connect the word TYPE with these typeface designs - Helvetica, ITC Franklin Gothic, ITC Avant Garde, Optima, Times New Roman and what do you arrive at? 
    
3. Name the rogue trader and the investment bank he worked for, who accessed a secret account in his firm nicknamed the Umbrella, to hide losses. 
    
4. Which company is now presenting its corporate website as a digital magazine and has given it a name after an internal publication it ran for its employees from 1987 to 1997? 
    
5. This writing instruments brand is believed have been named after characters from a popular vaudeville comedy double act which appeared at a Music Hall in London during the early 1900s. It was the first modern day pen maker to reintroduce the use of casein as a material for making pens. Casein made from milk protein particles are dyed and then laid down under high pressure to form slabs from which the components are eventually formed. Name the brand and its founders. 
    
6. Name the brand campaign that was made to bring the tea brands Agni, Gemini and Kanan Devan under its parent brand. 
    
7. What does this acronym MOOCS stand for? 
    
8. In an article on innovation for the New Yorker last year, whom did Malcolm Gladwell refer to as the ‘Fox and the Henhouse’? 
    
9. During the 1880s, which alcoholic beverage brand in England got shippers to use their barrels of beverage as ballasts on ships, travelling to and from Australia, guaranteeing its product many months of additional maturation in oak, without the need to find expensive storage space? 
    
10. Identify the companies from their respective logos. Both are not connected to each other but are in businesses related to agriculture. It surely has a connection with slow left arm spin bowlers. 
     
    
    
    
    
    
      

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