TV preference shift

The decline in TV viewing over the past year tracks with a four-year trend

Signalling an accelerating shift in consumer behaviour in the digital video market, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55 per cent over the past year, from 52 per cent to 23 per cent, according to findings from the Accenture 2017 Digital Consumer Survey. The global online survey of 26,000 consumers in 26 countries reveals that consumers increasingly prefer to watch TV shows on devices such as laptop and desktop, personal computers and smartphones. More than four in 10 consumers (42 per cent) said they would rather view TV shows on a laptop