 "Mahendra Singh Dhoni")
It was well before M S Dhoni became the Rs 100-crore-brand that he is today. His management company was desperate to find him a spot but no brand was willing to stake its image on the cricketer with long straggly hair that ran down to his shoulders.
My company was handling the Yamaha account. And we got a call from his agents. My colleague said, “He is almost our best bet. Lags on stylish. But overall very good fitment with Yamaha. Also, Dhoni does not have any brands, though he is doing extremely well with the Indian team.”
We were
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