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Why design is important for venture capitalists

Organisations are turning to design thinkers to encourage innovation

Harshit Desai
premium

Harshit Desai Chief operating officer, DesignGild

Harshit Desai
The role of designers across organisations, be it in product or service-based companies, is growing significantly. Even venture capitalists (VCs) are investing heavily in design thinking. Design is nowadays considered as an important tool to identify flaws in a product or service. It has become a universal salve to diagnose and fix the product-service related issues.
 
According to a report titled “Design In Tech” by John Maeda, the mergers and acquisition (M&A) activity in the design space has increased globally in the last four years. From 2013 to 2016, 32 M&A deals were recorded by firms such as Facebook,