Why design is important for venture capitalists

Organisations are turning to design thinkers to encourage innovation

The role of designers across organisations, be it in product or service-based companies, is growing significantly. Even venture capitalists (VCs) are investing heavily in design thinking. Design is nowadays considered as an important tool to identify flaws in a product or service. It has become a universal salve to diagnose and fix the product-service related issues.
 
According to a report titled “Design In Tech” by John Maeda, the mergers and acquisition (M&A) activity in the design space has increased globally in the last four years. From 2013 to 2016, 32 M&A deals were recorded by firms such as Facebook,