Will technology Dictate strategy?

After a year of technological disruptions that transformed consumer behaviour, experts discuss the likely scenario in 2018 and how companies can prioritise the necessary changes within to ensure all the moving parts of an organisation are in sync

Strategy has to take into account changes borne out by tech trends in 2018

Does technology dictate strategy? Any modern enterprise has today become short-term focused and managers focus on delivering quarterly profits. Targets for most organisations are at best annual and many managers carry quarterly and monthly targets and even incentives. Markets are highly dynamic, consumers and customer loyalty is waning towards brands,