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How authors are using Facebook to produce bestsellers

A relentless social media campaign has become vital for a book's success

Writing is one-fourth the battle. Promoting your book, and creating a brand are all-important, says Ajay K Pandey
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Writing is one-fourth the battle. Promoting your book, and creating a brand are all-important, says Ajay K Pandey

Shuma Raha
Each day is your own page and you have the power to write the words on those pages.” “Don’t run away from yourself, your dreams or the life which you deserve.” 

Words from some cheesy motivation manual? Wrong. These and other inspirational nuggets are strewn across 23-year-old Savi Sharma’s debut novel, Everyone Has A Story

The book, which Sharma self-published and which was later snapped up by Westland because it was zooming up the charts, sold 100,000 copies in 100 days and straddled the Nielsen and Amazon Top 10 bestseller lists for months together last year. (It continues to be

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