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As this season of the Indian Premier League (IPL) gains steam, it is witnessing some high-decibel advertising from the online real-money gaming industry. The Advertising Standards Council of India (ASCI) has expressed concern about several such advertisements potentially violating its guidelines.
On Monday, ASCI, which is a self-regulatory body of the advertising industry, said it had screened at least 35 ads in the first week of the season, which started on March 26, and found 14 ads to be potentially violating its code. This was across OTT platforms and TV.
The 14 found to be potential violators include seven ads
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