The first match of the thirteenth edition of the Indian Premier League (IPL), held on Saturday, saw record viewership, Jay Shah, secretary of the Board of Control for Cricket (BCCI) said on Tuesday.
The opening match was watched by 200 million people as per the Broadcast Audience Research Council (BARC), Shah said in a tweet, tagging BCCI president Sourav Ganguly, Uday Shankar, president of The Walt Disney Company, APAC, and chairman of Star-Disney India and Disney+Hotstar.
Star-Disney owns all media rights to the IPL from 2018-22.
BARC declined comment when contacted. But Shah said that viewership for the IPL first match was the