BCCI down to three IPL central sponsors after Future group opts out

Apex cricketing body talking to Unacademy and Cred, media industry sources say

The country’s apex cricketing body is racing against time to fill vacant slots in its central sponsorship pool for the Indian Premier League (IPL) after Future Group’s exit on Monday.

The Board of Control for Cricket in India (BCCI) has been left with only three central sponsors or partners, top sources have told Business Standard.

Dream11, which was an official IPL partner until last week, has had to step away, after the company bagged the title sponsorship rights for the 2020 edition of the IPL. It paid Rs 222 crore for the title sponsorship rights in a closely contested race. As an