Business Standard

Thursday, December 19, 2024 | 08:57 PM ISTEN Hindi

Notification Icon
userprofile IconSearch

BS Number Wise: The cricketing myth of 'Mauka Mauka'

Indian fans take pride in their team's performance against Pakistan in World Cup cricket matches. Outside such matches, data analysis makes a revelation

Indian cricket captain Virat Kohli congratulates Pakistan's Mohammad Rizwan at the end of the Cricket Twenty20 World Cup match between India and Pakistan in Dubai (Photo: AP/PTI)
Premium

Indian cricket captain Virat Kohli congratulates Pakistan's Mohammad Rizwan at the end of the Cricket Twenty20 World Cup match between India and Pakistan in Dubai (Photo: AP/PTI)

Sachin P Mampatta Mumbai
Indian "Mauka Mauka" advertisements show Pakistanis breaking their television sets because of their team’s recurring losses to neighbourhood rivals in World Cup matches. The latest ad campaign (meaning in Hindi an opportunity to win) was released before the ICC Men's T20 World Cup underway in Dubai.

India lost to Pakistan in the tournament on October 24: their first such defeat in a World Cup. The two teams have had 13 World Cup matches, results of which gave Indian advertisers reason to say "Mauka Mauka". Outside the small sample size of World Cup matches, data reveals a different trend about India

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in