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Commonwealth Games: Brands cheer as spotlight turns to non-cricket stars

Reliance, JSW, and Adani are among a growing list of names backing the contingent at Birmingham; some sponsorships will extend into Asian Games and Paris Olympics 2024

Winners Australian (W) interact with Indian (W) players after the Group-A Preliminary Round women's T20 cricket match between India and Australia, at the Commonwealth Games 2022 (CWG), in Birmingham
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Winners Australian (W) interact with Indian (W) players after the Group-A Preliminary Round women's T20 cricket match between India and Australia, at the Commonwealth Games 2022 (CWG), in Birmingham

Viveat Susan Pinto Mumbai
Jeremy Lalrinnunga, Achinta Sheuli, and  Sanket Sargar were unknown names until a few days ago. The ongoing Commonwealth Games, however, has changed that. Sargar was the first Indian to win a medal in Birmingham. Lalrinnunga was the first Indian man to clinch a gold at the Commonwealth Games and Sheuli became the second person to do so.

Along with Mirabai Chanu’s gold at the ongoing games, India has a total of nine medals so far. The tally continues to grow as Indian sportspeople keep medal hopes alive. The success of Indian athletes at the event has turned the

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