Covid-19 will unlock new ways for fan engagement: La Liga India head

I think it will be difficult to see big money transfers this year as teams' revenues coming from museums, match days, stadium tours have been affected, says Jose Antonio Cachaza

Jose Antonio Cachaza, Managing Director, LaLiga India

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When we are promoting La Liga, we are not only selling a sport, we are selling emotions. When you want to sell emotions, you have to understand the emotional part of your market, says Jose Antonio Cachaza, La Liga’s India head.

Arindam Roy New Delhi

8 min read Last Updated : Jul 14 2020 | 5:04 PM IST

Spanish football league (La Liga) resumed operations on June 11 after a three-month break due to the Covid-19 pandemic. Since then, there has been a lot of talk about the possible changes in the way we consume football and other sports. Business Standard spoke to Jose Antonio Cachaza, La Liga’s India head, on the implications of the pandemic on La Liga, league’s partnership with Facebook and on the future plans for India. Edited excerpts:

Do you think broadcasting income will be impacted if fans aren't allowed inside stadiums next season?

No, broadcasting income will not be affected based

Topics : La Liga FC Barcelona football sports lionel messi

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