 "advertisements, ad, marketing, sports, indian cricket, brands")
India’s win at the Brisbane Cricket Ground in Australia has increased both viewer and advertiser interest significantly in the game. This has come at a time when domestic cricket is set to stage a comeback after a year of absence due to the Covid-19 pandemic.
England is set to tour India next month for a series of Test matches, One-Day Internationals (ODIs), and T20s. Conversations with media planners reveal that advertising rates for the India-England series are up 10-15 per cent over last year, when India toured New Zealand for a two-month bilateral series. While India lost the Test matches and
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