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The 13th edition of the Indian Premier League (IPL) will kick off on September 19 in the United Arab Emirates. And broadcaster Disney-Star is pulling out all the stops to ensure it remains top of mind for viewers in India, who are confined to their homes because of the surging Covid-19 cases.
This is the first time that the IPL will coincide with the festive season, implying that companies have a big platform to park their advertising money between September and November. But the T20 tournament will also clash with other high-impact properties such as Bigg Boss and Kaun Banega
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