Business Standard

Down under, 'King' Kohli is thunder: Why Aussies are going gaga over Virat

The Indian skipper's exploits apart, the broadcasters may have little choice: With local stars Smith and Warner banned, they might grab some eye balls by creating excitement around the visiting star

Virat Kohli
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Virat Kohli celebrates double century against Sri Lanka during the Second day of the third cricket test match at Feroz Shah Kotla, in New Delhi on Sunday. Photo: PTI

Sandeep Goyal
The Australians are doing the unthinkable. They are actually lionising the Indian cricket captain, calling him ‘King’ Kohli and using the footage around his exploits with the bat to ask if he will be the first ever Indian Test captain to win a series in Australia. Fox Sports, the official Australian broadcaster for the forthcoming tour of India Down Under, has been running a promo film over the past few days celebrating the success of Virat Kohli, and portraying what a visual delight he is to watch as a batsman.

The accompanying digital campaign centres around ‘Will @imVkohli reign supreme

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