The Australians are doing the unthinkable. They are actually lionising the Indian cricket captain, calling him ‘King’ Kohli and using the footage around his exploits with the bat to ask if he will be the first ever Indian Test captain to win a series in Australia. Fox Sports, the official Australian broadcaster for the forthcoming tour of India Down Under, has been running a promo film over the past few days celebrating the success of Virat Kohli, and portraying what a visual delight he is to watch as a batsman.
The accompanying digital campaign centres around ‘Will @imVkohli reign supreme