Enter: The brand called Neeraj Chopra, India's new sporting superstar

The draw for advertisers: Embodies skill & specialisation, is a combination of Olympian & soldier, has the looks

Neeraj Chopra unleashes a spear that soars into the Tokyo sky, stops himself before the foul line by gripping the turf for a split second, and springs back in one swift motion. Next, he nonchalantly turns his back on the javelin — still in its flight path — and holds his arms aloft.

In a matter of seconds on August 7, the 23-year-old not only sealed an astonishing win to end a country’s century-old drought in track and field at the Olympics but he also announced — with power, poise, panache and a photogenic face — the arrival of India’s