Fifa World Cup grabs 47 mn eyeballs in first 2 days, 45% viewers are women

The tournament, being telecast on Sony Pictures Networks India has seen over 41 million viewers tune in on TV and another 6 million on its digital platform SonyLIV

The Fifa World Cup telecast on channels across the Sony Pictures Network India (SPN) is off to a good start, as 19.3 million people tuned in to watch the inaugural match between Saudi Arabia and Russia, the host country. 

The matches are being telecast on SONY TEN 2, SONY TEN 3 and SONY ESPN channels and live-streamed on SonyLIV app and website.  

The Fifa World Cup Russia opened with a cumulative reach (total number of people who saw the tournament for at least one minute) of 47.3 million viewers on the first two days of the tournament (four matches)