From Adidas to Budweiser FIFA's global partner brands stoke football fever

IPSOS survey showed that Coca Cola, Adidas, Hyundai, McDonald, Vivo, and Budweiser were the brands with the highest recall among Indians as FIFA partners

In a country where cricket rules the hearts and minds of its people, football is a relatively new usurper to the throne. And while there is not a chance in sight, yet, of an Indian team on the field, brands are not letting that dim their promotional fervour. From Adidas that has footballs dropping off the skies to Budweiser drones making their way from New Delhi to Moscow to Qatar Airways’ promotion tents in malls, FIFA’s global partner brands are leaving no experience untried to reach the game’s growing legion of fans in the country.
 

FIFA’s partners include Adidas, Coca-Cola,