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How celebrity brand value can get checkmated in online chess game

Zerodha's Nikhil Kamath faced flak during a charity chess event on Sunday for resorting to unfair means in order to beat the Indian chess legend Viswanathan Anand

Chess.com, Viswanathan Anand, Nikhil Kamath

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It is hard to see Kamath living this down easily or quickly, and it doesn’t do Zerodha’s brand much good either. There must be thousands of Zerodha account-holders wincing at the thought of this utterly unnecessary scandal

Devangshu Datta New Delhi

5 min read Last Updated : Jun 15 2021 | 10:15 PM IST

On Sunday, premier online chess site, Chess.com hosted a charity event featuring former world champion Viswanathan Anand. Anand (TheVish is his Chess.Com handle) played a simultaneous exhibition against nine celebrities in two batches. This was in conjunction with the Akshaya Patra NGO and the All India Chess Federation (AICF) to raise money to pay for the food and education of children, and for Covid relief.

The Chennai superstar took on five players — Nikhil Kamath, Yuzvendra Chahal, Sudeepa Khicha, Sajid Nadiadwala and Riteish Deshmukh — in one simul and Aamir Khan, Arijit Singh, Ananya Birla and Manu Kumar Jain in the

Topics : Viswanathan Anand zerodha CHESS Akshaya Patra

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