 "TV viewership")
Star Sports is not selling any spots for the much-anticipated battle between India and Pakistan in the upcoming ICC Twenty20 World Cup match on 24 October in Dubai, according to sources in the know. This time, Star Sports has sold its ad inventory only in match packages and, in fact, has exhausted most of its inventory for the 45-match cricket bonanza a fortnight before it is due to kick off on October 17.
In the 2019 ICC World Cup, the broadcaster had sold some inventory later on, including a 10-second spot in the India-Pakistan match for Rs 20 lakh.
Star Sports
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