ICICI Lombard to IFFCO TOKIO, insurers strike early on World Cup pitch

General insurers look to make a mark on the global stage, leveraging their understanding of the game through the Indian Premier League

The unpredictability of a game of cricket has for long been romanticised by commentators and sports writers. But its true import is probably being understood best by a band of general insurers that have had their ears close to the pitch for years now, tracking the Indian Premier League.

SBI General Insurance, ICICI Lombard, New India Assurance, Insurance, IFFCO TOKIO General Insurance, New India Assurance and United India Insurance are among the insurers who have expanded their portfolio for ‘event cancellation’ for sports, adding greater flexibility and scenarios under cover for the IPL. They are now eager to put their skills