The Board of Control for Cricket in India (BCCI) will go for a home-grown entity as the title sponsor of the 2020 edition of the Indian Premier League (IPL), top sources have told Business Standard.
The move is in keeping with the overall spirit of having a local sponsor for the T20 tournament, counted among the world's most valuable sporting properties.
Erstwhile title sponsor Vivo has taken a break from the tournament this year following pressure to boycott Chinese goods in the wake of the stand-off between Indian and Chinese soldiers in June.
The Tata Group, e-learning app Unacademy, Reliance Jio and Patanjali