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IPL 2022 brand value may slip as viewers switch off from tournament

3-4 per cent drop likely, say experts, as Covid scare and lack of excitement haunt league this year

Rajasthan Royals gets read by for the clash against Kolkata Knight Riders. RR vs KKR Live. Photo: Sportzpics for IPL
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Rajasthan Royals gets read by for the clash against Kolkata Knight Riders. RR vs KKR Live. Photo: Sportzpics for IPL

Viveat Susan Pinto Mumbai
The brand value of the Indian Premier League (IPL) could take a hit this year, as the T20 tournament grapples with poor television viewership as well as Covid-19 scare. On Tuesday, the Board of Control for Cricket in India (BCCI) announced that it was shifting the venue of the April 20th match between Delhi Capitals and Punjab Kings to Mumbai from Pune after five members of the Delhi Capitals' squad tested positive for Covid-19.

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