 "ICC")
The sale of media rights for two key properties, Indian Premier League (IPL) and the International Cricket Council (ICC) tournaments, is a study in contrast.
On Saturday, Disney-Star retained the right to broadcast ICC tournaments on digital and television for four years for $3 billion (nearly Rs 24,000 crore; based on the current exchange rate). It had picked up the same rights in the previous cycle (2015-23) for approximately $2.1 billion (or nearly Rs 13,081 crore; based on the exchange rate in October 2014, when the ICC media rights auction had happened).
Also, the winning bid of $3 billion by Star-Disney was
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