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Kohli leads endorsement pack, while cricket dominates sponsorship track

The big thrust for the sport in 2019 came from franchise cricket, specifically the IPL that saw a 15 per cent increase in its valuation

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In 2019, of the 70 new brand endorsement deals being signed, 50 went to cricket players. With these new contracts, the sports business in the country clocked 329 valid endorsement deals last year, out of which 228 involved cricketers.

Arundhuti Dasgupta

3 min read Last Updated : Mar 15 2020 | 8:52 PM IST

Brands ran a two-horse race with Virat Kohli and M S Dhoni taking away 63 per cent of all endorsement deals in cricket, while the sport bagged lions share in 2019. This is in spite of the best efforts of sports leagues, marketers and athletes who have all tried to raise the profile of non cricket sports with brands and marketers for the past few years.

The big thrust for the sport in 2019 came from franchise cricket, specifically the IPL that saw a 15 per cent increase in its valuation and the ICC World Cup, according to Sporting

Topics : Brand endorsement India cricket team Virat Kohli Sachin Tendulkar M S Dhoni Indian football endorsements

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