Ranveer Singh, MS Dhoni most recalled brand ambassadors in IPL 2021: Study

Actor Ranveer Singh and cricketer MS Dhoni were the most recalled brand ambassadors in advertising targeted at IPL 2021 audience, said a survey by the Indian Institute of Human Brands (IIHB) on Tuesday.

Ranveer and Dhoni appeared to have done equally well in the annual IPL ad recall research conducted ten days after the start of the cricketing league this year. The survey polled 879 respondents aged 18 to 35 in telephonic interviews.

Dream 11 was the "most spontaneously recalled brand" in this year’s survey, enhancing both the brand-equity and recall of Dhoni, its ambassador. Jio Fiber, which advertises with multiple IPL