RCB deal an ideal extension of our partnership with Kohli: Abhishek Ganguly

Abhishek Ganguly, MD, Puma India and Southeast Asia, talks to Dhruv Munjal about the partnership, how the company has dealt with the pandemic, and why it continues to be the dominant force in India

Puma on Tuesday announced a three-year kit sponsorship deal with Indian Premier League (IPL) franchise Royal Challengers Bangalore (RCB). The deal, the value of which was not disclosed, will give Puma exclusive rights to retail RCB merchandise. Abhishek Ganguly, managing director, Puma India and Southeast Asia, talks to Dhruv Munjal about the partnership, how the company has dealt with the pandemic, and why it continues to be the dominant force in the Indian market. Edited excerpts:

What were the reasons behind tying up with RCB?

Having exited the IPL a few years ago, we wanted to get back to sponsoring