Business Standard

Silence on field numbs Rs 2,150-cr Jalandhar, Meerut sports goods industry

like elsewhere, the Covid-19 lockdown followed by a continuing inertia in the sporting ecosystem have had a seismic effect on the two centres

sports goods industry, bat, cricket, jalandhar, meerut
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Australia, France, the US and other European nations import a lot of football ancillaries such as shoes and fan jerseys of the likes of Ronaldo, Messi and Neymar

Shamsher Chandel Chandigarh
Jalandhar and Meerut occupy pole position as suppliers of the all-important gear for marquee events: The World Cups, the UEFA Champions League, the Indian Premier League (IPL), to name a few.

If governing bodies of football, cricket and hockey place orders worth billions of rupees, famous, fastidious customers like Virat Kohli and Mahendra Singh Dhoni also rely on the craftsmanship of workers in these industrial hubs to satisfy demands of the shape, weight and the sweet spot of their bats.

But like elsewhere, the Covid-19 lockdown followed by a continuing inertia in the sporting ecosystem have had a seismic effect on the

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