Star's Rs 2-bn ad revenue target to take a hit over Virat Kohli's absence

Asia Cup is being held in the United Arab Emirates this year, since India and Pakistan have severed bilateral cricketing ties

The absence of Indian cricket team captain Virat Kohli is expected to put a dent in broadcaster Star India’s advertisement revenue projections from the ongoing Asia Cup. Media buyers in the know say that while it is difficult to put a number on how much the impact on the ad sales tally could be, it is quite possible the broadcaster will not be able to make its Rs 2-billion target.

The broadcaster holds the television (TV) and digital media rights to the tournament and was targeting a total of Rs 2.5 billion in ad sales revenues — Rs 2