How big is kabaddi in India? Here's what numbers are saying about the sport

How big is kabaddi? That what we asked Broadcast Audience Research Council, the audience measurement firm. The answers come with key insights. One, within four years, kabaddi has grown to hit numbers very close to cricket. The last season of the Pro-Kabaddi League (PKL) reached 313 million viewers against 448 mn for the last Indian Premier League (IPL) this year. That makes it the second most watched sport on TV. The share of all non-cricket sports is now 30% against maybe 10% of the total sports viewership pie 5 years back, thanks to kabaddi. Two, of the total kabaddi viewership