“When we began our journey in the ecosystem, we took a gamble,” says Prasad Mangipudi, managing director, Sportzlive. “We thought there was a market for Olympics sports leagues in the country, a league that would offer audiences something different, and we went for it.”
We are basking in the afterglow of a week of Indian sporting prowess: A Thomas Cup victory, a World Championship gold medal, multiple medals in the Deaflympics and in archery. In the post-cricket sportsverse, this is bliss. Put on the TV at twilight though, and you'll be treated to reality. Indian sport is reactionary, and very little