Toyota Motor won’t air television advertisements in Japan during the Olympics and its president won’t attend the opening ceremony as concerns about holding the Games amid the pandemic mount just days before they’re due to get underway.
The decision by Toyota, which remains a global sponsor of the event, comes after US tennis star Coco Gauff withdrew because she contracted Covid-19 and as two South African footballers tested positive at the athletes’ village. A female American gymnast also tested positive.
Toyota spokesperson Shino Yamada confirmed the decision not to air commercials, which was earlier reported by Kyodo News. Part of