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Unacademy, Dream11 eye IPL 2021 title rights; Vivo may exit sponsorship

Vivo likely to exit sponsorship; Byju's ruled out

IPL, Sponsors, ads, advertisements, viewership, trp, brands
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Time is running out for the BCCI because the IPL player auctions for the 2021 edition are scheduled for February 18 in Chennai

Viveat Susan Pinto Mumbai
The appointment of Bjyu’s as an International Cricket Council (ICC) partner for three years this week has left two players in the ring for the 2021 title sponsorship rights of the Indian Premier League (IPL) – edtech firm Unacademy and IPL 2020 title sponsor Dream11, sources in the know have told Business Standard.

The fantasy sports major was contracted for just one season as the title sponsor of the IPL after incumbent Vivo decided to “pause” its sponsorship deal last year. Vivo, it is reliably learnt, has made up its mind to exit as the IPL title sponsor in view of

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