The 2023-27 media cycle of the Indian Premier League (IPL) will have two broadcasters for digital and television (TV). Day two of the e-auction of media rights for the high-profile Twenty20 tournament saw bidding for the TV and digital mandates (Packages A and B) being completed, taking the total value to Rs 44,075 crore for 410 matches.
The e-auction will continue on Tuesday for Package C (18 non-exclusive digital matches) and Package D (rest of the world).
Viacom18, it is reliably learnt, has picked up the digital rights for the 2023-27 IPL cycle, although the name of the TV rights