Vivo returns as title sponsor of IPL in 2021 after one-year gap

The announcement signals an end to the search for Vivo's replacement, which had gathered pace last week, following speculation that the Chinese company had made up its mind to exit the marquee event

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The IPL title sponsorship forms a key part of the BCCI's central revenue sharing agreement with the eight franchisee teams of the T20 tournament. | Photo: @IPL

Viveat Susan Pinto Mumbai

3 min read Last Updated : Feb 19 2021 | 12:48 AM IST

Chinese handset maker Vivo, which had paused its title sponsorship of the Indian Premier League (IPL) in 2020, is back, IPL Governing Council chairman Brijesh Patel said on Thursday. He was making his opening address at the IPL 2021 auction in Chennai, when he disclosed the same.

The announcement signals an end to the search for Vivo's replacement, which had gathered pace last week, following speculation that the Chinese company had made up its mind to exit the marquee event. Edtech major Unacademy and IPL 2020 title sponsor Dream11 were in the fray for the 2021 sponsorship rights. The two

Topics : Vivo IPL 2021 Unacademy Dream11 BCCI Paytm Ceat Tata Motors IPL 2020

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