Some time around France’s virtuoso victory against Argentina and Belgium’s breathtaking comeback against Japan, the planet seemed to come to a decision. Russia 2018, it was universally decided, had not just been a good World Cup, and not just a great World Cup. It had, in fact, been the best World Cup.
That assessment may not last, of course: once we have all had a chance to reflect, it may not quite live up to the standards of the 1982 tournament, most people’s market leader whenever this conversation arises.
Regardless of its exact place in the hierarchy, the effusive discussion