 "Star Sports, Cricket")
With rights for 140-150 days of cricket broadcasting this year, including Indian Premier League (IPL), Star Sports is making a big push to woo more viewers across segments and penetrate untapped markets.
Sanjog Gupta, head, sports, Star India, said: “Over the past six months, we have added an incremental 10 per cent subscribers to the Star Sports portfolio, primarily driven by the marquee IPL tournament.”
He said the overall penetration of IPL last year was 80 per cent, which means eight of every 10 pay TV homes subscribed to IPL 2020, and were watching it on a Star Sports channel. The aim
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