World Cup 2019: India-Pakistan match reached 100 million on Hotstar

Nearly two-thirds of the 100 million users on the day came from towns beyond the big metro cities

Star India’s live streaming platform Hotstar saw 100 million daily active users during the India-Pakistan World Cup tie on June 16, making this the highest-ever single day reach for the platform. 

Nearly two-thirds (66 per cent) of the 100 million users on the day came from towns beyond the big metro cities. The streaming giant also registered a record-breaking concurrency of 15.6 million, the highest ever for an ODI match, marking a 1.7X increase in average concurrency compared to any other India match.  Concurrency refers to the number of people watching a match on the platform simultaneously. 

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