'IDEA n U' in Rajasthan takes it closer to users

IDEA Telecommunication Ltd has launched "IDEA n U" showrooms in Udaipur and Kota, after Jaipur.

Puneet Krishnan, vice-president, Idea (Operations) of Rajasthan circle, said: "This service network expansion is another step in getting closer to customers, which also ensures sustained delivery of superior mobile experience to them. We plan to come up with more 'IDEA n U' showrooms within a month, thus reaching out to every launch town in Rajasthan."

A leading GSM mobile services operator, Idea Cellular has licences to operate in 11 circles. With a customer base of over 10 million, Idea Cellular has operations in Delhi, Himachal Pradesh, Rajasthan, Haryana, Uttar Pradesh (E), Uttar Pradesh (W), Madhya Pradesh, Chhattisgarh, Gujarat, Maharashtra, Goa, Andhra Pradesh, and Kerala.

It currently covers approximately 50 per cent of the country's potential telecom market.

As one of the leaders in value-added services, innovation is central to Idea's VAS factory. It is the first cellular company to launch music messaging with 'Cellular Jockey', 'Background Tones', 'Group Talk', a voice portal with 'Say IDEA' and a complete suite of Mobile Email Services.

A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering customer-friendly and competitive pre-paid offerings.

Other services include 'Super Power', 2 Minutes Outgoing Free, Lifelong Offer, Women's Card. 'Lifetime Idea' is the first and only loyalty program, for pre-paid customers, introduced by a cellular operator.

A brand known for many firsts, Idea is also the first to launch GPRS and EDGE in the country. It also won the international GSM Association Award for "Bill Flash".