1 in 2 citizens surveyed, says received ads based on private conversation

One in every two citizens surveyed in India acknowledges that they have received ads based on their private conversations. Nearly 53 percent of the citizens surveyed said they have had one or more instances in last 12 months where they saw advertisements on web/app based on their phone conversations, said a survey from LocalCircles.

There are many apps that ask users’ permission to access their microphone; however, in many cases, users are not made aware for what reason their phone microphone is being used and where this data is being shared, other than the service they require. There are several