Business Standard

Adobe's new game changer: Democratising the Augmented Reality sector

The software maker is working on new tools and a platform to enable users to create AR experiences with seamless ease

Augmented Reality
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Image via Tech in Asia

Yuvraj Malik Bengaluru
Adobe, the US software major that single-handedly shaped the design industry across the globe, is conceiving yet another game changer.

At Adobe MAX, the company's annual flagship event in Los Angeles, Adobe gave a demo of its newest augmented reality (AR) developer tool -- Project Aero.

Augmented Reality or AR is a technique by which real-life objects are ‘augmented’ by computer-generated graphics to provide a composite view. Even though the technology has been there for some time, it is yet to make inroads into mainstream applications due to the lack of simplified software and tools.

Project Aero will enable creative

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