Ahead of polls, Google promises a new search for political advertisements

Will introduce an India-specific Political Advertising Transparency Report and searchable Political Ads Library ahead of LS polls

As the country braces for the general elections this year, technology giant Google on Tuesday said it is bringing more openness to election advertising online and is enabling voters to get the election-related information they need. 

To bring more transparency to the online election ads, Google is introducing an India-specific ‘Political Advertising Transparency Report’ and searchable ‘Political Ads Library.’ 

Through these initiatives, which will go live in March this year, the company is looking at providing comprehensive information about who is purchasing election ads on Google platforms and how much money is being spent. This year, over 850 million Indians