Bharti Airtel, the country's biggest mobile operator by subscriber base, has announced the launch of 'Airtel Money' across five cities of Orissa —Bhubaneswar, Cuttack, Balasore, Jharsuguda and Berhampur. Under the ‘Airtel Money’ service, launched by the company through its wholly owned subsidiary- Airtel M Commerce Services Limited (AMSL), users can load cash on their mobile devices and use it to pay utility bills and recharges, shop at merchant outlets and make online transactions.