Alcatel-TCL JV launches GSM phones

The joint venture of French telecom major Alcatel and Hong Kong-based TCL Communication for the mobile handset business has commenced operations with the launch of new handsets in the GSM range today.

The JV, which has an initial net asset value of 100 million euros with TCL holding 55%, has earmarked an investment of $2 million for marketing and advertising.

Commenting on the launch of the JV in india, Ravi Sharma, president, Alcatel India, said: "Alcatel was not able to do the mobile phone business in a focussed manner. In association with TCL, we are aiming at being among the top five players worldwide."

Asked if the company (JV) was planning to set up manufacturing facility in India, Li Bing, deputy COO of TCL-Alcatel said: "We are looking at the market keenly. Right now, we shall be meeting the demand from our facility in China. In case volumes rise, we shall certainly look at the
option of setting up a plant here."